On Amazon, registered trademarks give brand owners an arsenal of tools to help increase sales. In order to register a trademark, you must file a trademark application with the United States Patent and Trademark Office (USPTO).
What is Amazon Brand Registry?
Amazon Brand Registry is a program administered by Amazon for brand owners and manufacturers that allows access to powerful tools that help build and protect brands. If you sell on Amazon, securing a trademark registration for your brand and enrolling in Brand Registry is the best way to protect your online business.
To enroll in Amazon Brand Registry, you must be a registered trademark owner in one of the following countries: United States, Canada, Mexico, India, Japan, France, Germany, Italy, Spain, United Kingdom, or European Union. During the enrollment process, Amazon will require the following information:
- the trademark as it appears on product or packaging;
- the trademark registration number;
- photos of products and/or packaging;
- a list of all applicable product categories; and
- a list of countries where the product is manufactured and distributed.
- There is no cost to enroll in Brand Registry.
Some of the benefits of Amazon Brand Registry include brand protection, search and reporting tools, and other brand building features.
Powerful search and reporting tools: Participants will have access to the Report a Violation tool that provides powerful text and image-based searching capabilities and simplifies the process of reporting potential infringement with multiple features designed specifically for brands.
Brand Protection: Amazon’s marketplace has made it easy for third parties to sell counterfeit products and use infringing names. In the past, you’d have to contact Amazon, and it’d take days for them to respond and sort the situation out. But with Brand Registry, you get a few services that make this process much easier.
One, the Brand Registry program has a dedicated support team that quickly handles IP infringement.
Two, Amazon enrolls you in their automated service that looks for IP infringement based on the details you provide them. That way you don’t have to spend time (or hire someone) to constantly be on the watch.
Three, you get access to a self-service tool that allows you to manually remove hijackers from your listing.
Other brand-building features: Sellers will be able to further build and grow their business with powerful tools like Enhanced Brand Content (EBC) on product detail pages, Brand Stores, Sponsored Brands, and the Brand Dashboard.
Having your brand and listing protected through Amazon’s brand registry is essential for any Amazon seller. Our team of attorneys know the ins and outs of the registry process and can assist you from step one of applying for your trademark to the final step of registering the trademark and assisting in applying for Amazon’s brand registry. Please let us know if we can be of assistance in any step of the process in helping you better protect and build your brand.